Wednesday 10 October 2018

what is digital marketing

Who discovered digital marketing?

Earlier the digital marketer was Guglielmo Marconi because he invented radio. 
The era of digital marketing started in 1971 when Ray Tomlinson sent first email .
(for himself since no one else was on email in those days).

What do you mean by digital marketing?

Processing of products or services by digital channels to reach consumers. The main aim
 is to promote the brand through various forms of digital media. Digital marketing is beyond 
the internet marketing to include channels that do not need access to the internet.

Who is the father of digital marketing?

In a sense, Martha Roger and Oracles Mei Lin Fung-Tom Sibels’s partner.
To be seen as mother of e-marketing in fact in the invention of the original asker is looking for. 
Well the father is Ken McCarly.

What are the type of digital marketing?

Digital marketing: 7 different types of online marketing

Search engine marketing (SEM)
Pay per click (PPC)
Social media marketing (SMM)
Content marketing
Affiliate marketing
Email marketing

digital marketing



What are the techniques for SEO?

Effective SEO technology:

Improve engagement to improve ranking
Create your existing page for a long time
Focus on youtube SEO
Improve speed of site
Focus on topics rather than keywords
Create backlink
Reporting and analytics


Stand for SEO “search engine optimization.” It is a process of obtaining traffic
from free organic editorial or natural search results on search engines.
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Types of SEO?

White hat SEO: Using techniques and methods for improving search engine rank of a website. 

Who do not follow search engine (mainly google) guidelines.

Black hat SEO: Explores its weaknesses in search engines algorithms to get high ranking 

for a website. Such technologies and methods are directly in conflict with the search engine guidelines.

Wholesomeness Leve?

White hat SEO: High.

Black hat SEO: Very low


Techniques?

White hat SEO: Some of the white hat SEO techniques include:high quality content development,
website HTML, optimization and restructuring, link acquisition campaigns supported by high quality 
content and manual research and outreach.

Black hat SEO: Black hat SEO techniques include: link slop, keywords, clocking, 
hidden text and hidden links.

What to expect?

White hat SEO: Steady, gradual, but sustainable development in rankings.

Black hat SEO: prompt, unexpected and short sustainable development in rankings.


What is off page and on page SEO?


Off page: Off page SEO can be used to improve the status of a website on 
the results page of a search engine. In general off page SEO has to do the promotion methods 
(beyond website design) for the purpose of ranking a website in search results.

On page: On page SEO is the practice of optimising individual web page for 
high rank and get more relevant traffic in search engines. 
On page refers to the content and HTML source code of a page that can be customised, 
as opposed to SEO that links and other external signals.

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